Meta to Use Off-Site Business Data for Feed and AI Personalization

Meta on Tuesday announced that it will use information shared by other businesses to personalize users' feed and responses from its artificial intelligence (AI) chatbot, expanding its scope beyond targeted ads. "Businesses often share information about people's activity on their sites with us to make ads more relevant," Meta said in a statement. "We already use this data - like games you play

Reportedly, Meta plans to use off-site business data (such as activity on third‑party websites and online purchases) not just for advertising, but also to personalize users' feeds and responses from its AI chatbot.[1][2] This expands the scope of cross-site tracking and data sharing from ad targeting into broader AI-driven content and interaction personalization. From a CyberSE.AI perspective, this raises material data leakage and privacy governance risks: organizations whose sites or apps share data with Meta may be indirectly contributing to a richer behavioral profile that informs AI interactions, with limited transparency or user control. Enterprises need clear AI data governance policies, vendor DPIAs, and CISO-level oversight to define what off-site data may flow into external AI systems and to ensure compliance with privacy regulations and internal data handling standards.